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Execute A Strong VOC Program With The Help Of Your Employees | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Blake Morgan , CONTRIBUTOR

Voice of the customer (VOC) programs can be very successful when you have an employee leading the program that is close to the customer. This employee should have a good idea of what to search for when it comes to key ideas customers are talking about.

http://www.forbes.com/sites/blakemorgan/2016/06/01/execute-a-strong-voc-program-with-the-help-of-your-employees/#ee494df597c4
 

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